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Title
Text copied to clipboard!Search Engine Marketing Manager
Description
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We are looking for a Search Engine Marketing Manager who is passionate about digital marketing and has extensive experience in managing paid search campaigns. The ideal candidate will be responsible for planning, implementing, and optimizing paid search marketing strategies to drive traffic, increase conversions, and achieve business goals. You will collaborate closely with the marketing team, content creators, and web developers to ensure alignment of strategies and maximize ROI.
As a Search Engine Marketing Manager, you will be expected to analyze campaign performance, identify trends, and provide actionable insights to improve results. You will manage budgets effectively, ensuring optimal allocation of resources across various campaigns and platforms. Your role will also involve staying updated with the latest trends, tools, and best practices in search engine marketing to maintain a competitive edge.
You will be responsible for keyword research, ad copy creation, bid management, and landing page optimization. Your expertise in platforms such as Google Ads, Bing Ads, and other PPC channels will be crucial in achieving our marketing objectives. Additionally, you will be expected to conduct A/B testing, analyze results, and implement improvements based on data-driven insights.
The ideal candidate will possess strong analytical skills, attention to detail, and the ability to interpret complex data sets. You should be comfortable working independently as well as collaboratively within a team environment. Excellent communication skills are essential, as you will be required to present campaign performance reports and recommendations to stakeholders clearly and effectively.
You will also be responsible for monitoring competitor activities, identifying opportunities for growth, and proactively suggesting innovative strategies to enhance our online presence. Your role will involve regular reporting on key performance indicators (KPIs), ensuring transparency and accountability in campaign management.
We value creativity, innovation, and a results-driven approach. The successful candidate will demonstrate a proven track record of managing successful paid search campaigns, achieving measurable results, and continuously improving performance. You should be highly organized, capable of managing multiple projects simultaneously, and able to meet tight deadlines.
If you are passionate about digital marketing, have a deep understanding of search engine marketing strategies, and are eager to contribute to the growth and success of our organization, we encourage you to apply. Join our dynamic team and help us drive impactful results through strategic paid search marketing initiatives.
Responsibilities
Text copied to clipboard!- Develop, implement, and manage paid search marketing campaigns across various platforms.
- Conduct keyword research and create effective ad copy to maximize campaign performance.
- Monitor and analyze campaign performance, providing actionable insights and recommendations.
- Manage budgets effectively, ensuring optimal allocation of resources and maximizing ROI.
- Collaborate with internal teams to align paid search strategies with overall marketing objectives.
- Perform A/B testing and optimize landing pages to improve conversion rates.
- Stay updated with industry trends, tools, and best practices in search engine marketing.
- Prepare and present regular performance reports to stakeholders.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or related field.
- Proven experience managing paid search campaigns (Google Ads, Bing Ads, etc.).
- Strong analytical skills and proficiency in data analysis tools (Google Analytics, Excel).
- Excellent communication and presentation skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Knowledge of SEO principles and best practices.
- Experience with A/B testing and landing page optimization.
- Google Ads certification or similar credentials preferred.
Potential interview questions
Text copied to clipboard!- Can you describe your experience managing paid search campaigns?
- How do you approach keyword research and ad copy creation?
- What strategies do you use to optimize campaign performance and ROI?
- Can you provide an example of a successful paid search campaign you managed?
- How do you stay updated with the latest trends and best practices in search engine marketing?
